Users will soon have a new feature that allows them to cut down on the amount of AI-created media appearing in their streams. This initiative comes as the platform disclosed that it presently contains over 1 bn AI videos.
Testing and Rollout
The update is undergoing trials over the coming weeks before a global rollout. This development aligns with a rise in content created by AI, driven by emerging AI video creators.
AI Content on Other Platforms
Recent reports that approximately one in 10 of the most rapidly expanding content creators on another major platform primarily display clips produced artificially. A large amount of this content is deemed “AI slop”, a phrase for substandard, bulk-generated content that is typically nonsensical or bizarre.
“We know from our community that many people appreciate content made with AI tools, from AI artwork to informative clips, and we intend to provide users the ability to increase or decrease of that, depending on their own choices,” commented a company executive.
Scale of AI Content
The platform disclosed that there are presently 1.3bn videos on its app identified as made with AI. In total, over 100 m videos are submitted to the app daily, making AI-generated material a relatively small part of its overall inventory.
User Control Features
Members will be able to limit or boost the level of artificial media they see by accessing the “manage topic” option in the app and selecting AI-made media. Additional categories that can already be adjusted under the tool cover politics, fashion, aesthetics, and choreography.
AI Disclosure Rules
Its rules mandate content makers to label lifelike AI-made content, and it prohibits dangerous AI impersonations of public figures or crisis events. Any realistic AI video that is not labeled can be deleted under its user guidelines.
Furthermore, the service will now apply an artificially created label to content produced via its own AI tools, or identified by an industry-wide initiative for identifying content made by AI. This measure is designed to stop users from attempting to bypass the labeling process.
Responsible AI Funding
TikTok is additionally establishing a $2 million educational fund for specialists and institutions to produce learning resources about responsible artificial intelligence. This project will benefit non-profit groups focused on training programming and robotics.
Content Safety Approach
TikTok has defended its moderation strategy, during debate over intentions to make redundant numerous content moderators in the UK. It is planning to cut a significant number of roles in its trust and safety team in its British office, with trade unions and internet security professionals raising concerns that humans are being replaced by AI moderation.
A trust and safety lead explained that staff-based oversight would remain essential, but artificial intelligence can protect employees by filtering out the most harmful content before it has to be seen by people. The platform announced a 76% decrease in disturbing and violent content handled by content reviewers over the last 12 months due to reliance on its automated systems.
It is vital to combine people and machines to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s very important to limit contact with dangerous material as rapidly, which is where a significant AI assistance is proving valuable process content quickly.”
